We’re making ale modern
Whether it’s developing a £4 million national advertising campaign, or increasing trade in our 200 pubs, we’re always innovating.
We operate in three groups:
We want to make ale modern. We want to develop the classic brands that have delighted beer lovers for over two centuries, and build new ones.
Here, you’ll get involved in developing highly creative above-the-line advertising with big media budgets. Recent examples include our award-winning national campaign for Bombardier, and our ‘The Original Social Network’ campaign for Young’s that encouraged Londoners back to the pub.
We will look to you to help shape the identity of the brands – and even the identity of the category that you work on. And, with our growing international presence, you will be getting more and more involved in creating global brands, too. Through consumer insight, development of brand identity, advanced customer marketing and cunning channel strategies, you will help bring our distinctive beers both young and old to new audiences.
To join us, you won’t need experience in the beer sector. But you will need to have real depth of experience in, and flair for, marketing.
At Charles Wells, we are noted for the marketing support we give to our 200-plus pubs. That’s one of the reasons why we won the Publican’s ‘Pub Company of the Year’ award two years running and were highly commended in the third year.
From creating calendars of suggested events to drive trade into our pubs, to making sure the merchandising – and promotional offers – sell our distinctive ales once customers are inside, you will help build thriving pubs that are at the heart of their community attract footfall and drive loyalty.
You will need to be practical, hands-on, have a good working knowledge of POS and back-bar merchandising, but also be creative too.
Tasks here include dealing with the many and varied press requests we receive, producing material for the launch of new brands, managing internal communications and spreading our CSR message. All of these are very important, making these communications roles especially crucial to our future and how we are seen around the world.