Green, caring and at the hearts of our communities
We recognise the social responsibility that we have to our local community and the wider population. Everyone at Charles Wells plays their part in working together to achieve our goals.
Our charitable giving has been channelled through the Eagle Aid scheme for the last nine years and this continues to be an important incentive for licensees running a Charles Wells brewery pub. Any one of them raising funds for a charitable cause in their neighbourhood is able to apply for a share of the Eagle Aid Community Chest to boost their own fundraising. Not only does this give the charity a welcome boost but it helps position the pub at the very heart of its community and establishes it in the minds of the locals. We estimate that since the scheme began, it has been the catalyst for raising approximately £1.25m for charitable causes championed by customers in Charles Wells pubs.
Staff have continued to support Keech Hospice Care with fundraising events coordinated by a small committee of enthusiastic employees. Initiatives have been as varied as a firewalk over hot coals through to an indulgent pamper evening. We also provided Keech with a commemorative beer to celebrate its 21st anniversary and held a launch at the brewery. The beer proved very popular and soon sold out at its fundraising functions, helping to raise vital funds for the charity.
We’re also very proud to have been working with Macmillan Cancer Support since September 2012. In our hugely successful May Madness week, we donated 10p to Macmillan for every pint of Wells Eagle IPA sold between 20th and 27th of May. Fundraising events are also taking place throughout the year in Charles Wells pubs across England, as licensees lay on everything from quiz nights to family fun days, to raise vital resources for the charity.
Responsible Alcohol Retailing
Our commitment to responsible retailing and drinking remains undiminished.
In 2011, Bedford Borough Council re-launched the Best Bar None scheme that recognises good practice in pubs and clubs. Charles Wells willingly became one of the founding sponsors. As a group of companies we have also signed up to a number of Department of Health pledges that target, particularly, improved communication and engagement with consumers to promote the primary responsible drinking messages.
The impact our business makes on the environment continues to be a consideration across everything we do and the volunteer ‘Green Board’ acts as a reminder and conscience that we all have a part to play.
We therefore chose to focus on increasing the number of waste streams in 2012 so we could make more effective progress towards our target of ‘zero to landfill’. We have moved from nine to 16 separate streams and are able to recycle 13 of these.
This includes recycling food waste and plastics for the first time. Waste bins have been removed from all offices and replaced with central recycling containers. Wherever possible we are earning income from these waste streams.