Flexible Support for Your Business
Running your own business is a challenge. Running your own pub may be very rewarding but the business elements are every bit as challenging.
At Charles Wells Pub Company we develop support packages around each retailer so we can meet your individual requirements. Our customers' needs are at the heart of everything we do and we never forget how important you are to our business. We keep working with you to provide the support you need to make your business a long term success.
Retail Development Managers (RDMs)
You'll be supported by a Retail Development Manager (RDM). They‘ll be your main contact with us and you'll usually see your RDM four times a year or every six weeks, as required. Their job is to offer business advice, ideas and information to help build your trade and improve your profits. They also link you to the range of other support teams we make available and your working relationship with them is probably your most important.
Business Support Manager (BSM)
If you need advice on pricing, stocktaking, tills and other money issues, your RDM will ask the Business Support Manager to visit you.
Customer Support Unit
Help is always just a phone call away. The Customer Support Unit is a central point of contact for your enquiries. These might include property repairs, licensing and similar requests.
Property Development
Pubs let on Charles Wells' introductory and classic tenancy agreements are unusual within the industry as we retain responsibility for internal and external decoration.
We have a dedicated team of in-house specialists who offer advice and support on repair concerns, property improvements and compliance issues. The team are heavily involved with refurbishment projects and work closely with our retailers.
Our estate consists of over 220 pubs and we are always looking to add new, good quality properties. Quality is important to us because we know it's important to our customers.
We invest millions of pounds in our pubs every year to attract consumers and create the ideal environment to make them feel at home. The Property Team will also offer advice on complying with legal requirements.
Training
We recognise that training is essential in effective pub operations. Through both The Eagle Centre and Lakeview House, our two prestigious training facilities in Bedford, we offer an unrivalled programme of training to meet everyone's needs. After your initial induction you can choose to study practical skills such as Cellar Management. Or develop your management techniques and brush up on IT training. Perhaps you want to demonstrate your commitment to responsible alcohol retailing by enrolling your staff on awareness courses.
Whatever you need, we can provide the right training for you and your team. You can draw on our experience, learn new ideas to boost your business and gain nationally recognised qualifications.
Retail Sales & Marketing Team
The Retail Sales & Marketing Team are there to support you throughout your time with us. From reviewing your initial Business, Finance & Marketing Plan, right through to continued sales-building support, they are your main support for identifying trading opportunities and providing you with the tools to make them happen.
Sales building support comes in a number of forms including development of Sales and Marketing action plans; and a quarterly ‘Drive Your Profit' magazine detailing key supplier offers for you and your consumers.
You will also have access to our online sales-building toolkit - a one-stop shop for all your Sales & Marketing needs, including the ability to create your own promotional materials at cost effective rates, as well as picking up top tips on marketing your business and maximising your sales.
The Retail Sales & Marketing Team will also organise regular focus groups to share best practice between licensees and bi-annual road shows, bringing the latest sales-building ideas out to you and giving you the opportunity to meet key suppliers to discuss how they can help you grow your business going forwards.
Machine Management
An important source of revenue deserves specialist advice. We therefore use the services of a machine consultant to help you achieve maximum return from your machines.
Wine Sales Development
A dedicated wine specialist is available to work with you. Using their advice and experience you can explore all areas to develop wine sales within your business.
In addition, we provide access to services for:
- Employment and HR
- Finance and Accounting
- Stocktaking
- Health & Safety
- Licensing
- Rating Assessments
We're committed to ensuring our support packages evolve to meet your changing needs so that we remain your first choice of pub company.
