CHARLES WELLS PUB COMPANY’S SPRINGBOARD TO SUCCESS
The licensee recruitment programme for Charles Wells Pub Company has gained industry recognition by winning the ‘Best Recruitment Initiative’ at The Springboard Awards for Excellence 2011.
The annual awards honour the best companies in the hospitality, leisure and tourism sector and competition was fierce with a number of International Hotel chains amongst the other shortlisted finalists.
“Our award submission focused on the help existing licensees give us to attract new people to run one of our pubs” explained Managing Director Peter Wells. “They’re the ones who know what’ll be expected of new recruits and can speak honestly about what it’s like to run a Charles Wells brewery pub. We’re grateful for the help they’ve provided in this area and believe it’s indicative of the close working relationship we develop with our licensee customers.”
The activity which contributed to the award included licensee testimonials being used in advertising campaigns and as case studies, an ongoing communications programme inviting feedback from licensees that guides policy decisions and the availability of a mentoring scheme. This format involves ten licensees who welcome prospective landlords and ladies into their pub to offer mentoring and help them decide whether a pub tenancy agreement is right for them.
“Our licensees are the cornerstone of our success” continued Peter Wells “and their endorsement and support of our recruitment process is invaluable to us. We strive to improve our communication with them and the support structure we offer so it’s great to know that this is valued and respected. In turn, we recognise the impact a fantastic licensee can have on providing a great pub experience and why it’s so important to get our recruitment right.”
The Springboard Awards have succeeded in rewarding excellence, promoting careers, attracting talent and encouraging best practice across hospitality, leisure and tourism over the last 21 years. This years accolade was the third Springboard Award made to Charles Wells Pub Company and the second in two years.
For this years ‘Best Recruitment Initiative’ award, the judges’ citation for Charles Wells read:
“’Double thumbs up’ was the quote from the judges for this entry. The operator had clearly looked after existing employees and had adopted a variety of approaches to reduce churn. All this was backed up with credible metrics and follow up activities with licensees to measure gaps. All in all the company had provided a good example of internal attraction using external techniques.”
Anyone interested in running their own Charles Wells brewery pub is invited to contact Yvonne Bates on 01234 244423 or Yvonne.bates@charleswells.co.uk to find out more.
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For immediate release: Monday 31st October 2011
For further information, contact: Kate Hempsall
Tel: +44 (0)1234 272625
Email: kate.hempsall@charleswells.co.uk
