RAISE A PINT TO CASK BEER AND BREAK A WORLD RECORD
The search is on to find thousands of willing volunteers from across the UK to witness a world record attempt.
The nation’s pubs and cask beer brewers are aiming to set a new world record by raising a toast to Britain’s national drink, cask beer, at 7pm on Saturday 11 April 2009.
The landmark event is part of a week-long festival, National Cask Ale Week, which is taking place from 6-13 April 2009.
There are around 25,000 pubs in the country that sell cask beer and they are all being encouraged to take part in this great national toast. But in order for the world record to be valid each pub needs two independent witnesses to confirm the activity has taken place.
Fiona Hope from National Cask Ale Week, who is galvanising support for the record breaking attempt, said: “Cask beer is a national treasure, it is a crafted, fresh product that uses natural ingredients and is unique to the British pub.
“Going for the World’s Biggest Toast is a fun way to show the world Britain is proud and passionate about its national drink. Not only do we need as many licensees involved as possible, we also need witnesses to legitimise our attempt. Most importantly, however, we need as many people to visit their local on 11 April and in true sporting style rally behind our pubs as they do our national teams to raise a toast for cask beer.”
Witnesses need to be over 18 years old and of course be able to be in their local participating pub at 7pm on Saturday 11 April.
To become a witness for National Cask Ale Week’s World’s Biggest Toast and nominate your local pub visit www.caskaleweek.com.
National Cask Ale Week is taking place from 6-13 April 2009 and will see thousands of pubs and cask ale producing breweries throughout the UK staging a range of activities from beer and food matching to free brewery tours.
ENDS
For further information please contact Chris Brown, Lucy Kemp or Jo Mathers at the Cask Ale Week press office on 0121 616 5811 or email caskaleweek.uk.com
Useful Information:
· National Cask Ale Week will take place over the Easter week (6-13 April 2009)
· It’s the first time the brewing and pub industries have joined forces to create Britain’s biggest beer festival, with added support of CAMRA and Cask Marque
· Key participating breweries include:
o Greene King – Bury St Edmunds
o Marstons – Wolverhampton
o Fuller’s – London
o Well’s & Young’s - Bedford
· Over 6,000 pubs will stage events during the week to celebrate Britain’s national drink
· Cask Ale Week provides a fantastic opportunity for consumers to try our national drink. Only 35% of British adults who drink alcohol have tried cask beer (source: Intelligent Choice report)
· To find out more about Cask Ale Week and what’s happening in your region visit www.caskaleweek.co.uk
