Charles Wells treats its licensees to ideas-sharing forum and business-building opportunities

Charles Wells UK Pubs’ team has given its licensees a boost to their business with a full day of insights into products available to them and networking opportunities to learn and share best practice ideas with each other.

Charles Wells Trade Day

The Summer Business Building Trade Show gave licensees a chance to meet a wide range of food, drink, coffee, music, sports, gaming and training suppliers, all in one room, to explore ways of maximising their pub’s business opportunities and benefit from attractive deals designed to suit any site. The day also acted as a productive forum for discussion between licensees, allowing them to share experiences, ideas and best practice with one another, all while savouring complimentary drinks and delicious street food from vendors keen to show off their wares.

Representatives of 60 Charles Wells pubs attended the event held at the Bedford Blues Rugby Ground, including Karen Ward, who runs the Cock Inn in Wootton Bedfordshire. Karen was full of praise for the event: “I must say, it was a brilliant day at the Trade Show; thank you to all involved, my staff and I really enjoyed it. I’m so happy to have booked the pizza maker from the show for our pub’s charity fun day, it has taken the pressure off finding people to do the catering.”

Charles Wells Trade Day

Tom Foddy, Senior Retails Sales and Marketing Manager for Charles Wells UK Pubs, who organised the event, added that the day was also a chance to showcase the comprehensive support that Charles Wells offers anyone who runs one of their pubs: “Charles Wells UK Pubs is here to offer support and advice to the pubs we work with, and what better way to achieve this than a fun event that brings customers and suppliers together for the benefit of all? The pub industry is constantly evolving, so it was great to see so many of our licensees taking full advantage of the opportunity to bring themselves up to speed on marketplace trends.”

Based on the success of this year’s event, you can expect the Charles Wells Summer Business-Building Trade Show to return bigger and better in 2018.

Anyone wishing to learn more about running a Charles Wells Pub can contact the dedicated licensee hotline on: 01234 244453 or find out more at the dedicated Charles Wells UK pub website.

Charles Wells Trade Day