Charles Wells launches TRY-ATHLON campaign to drive January trade and trial

Bedfordshire brewer Charles Wells is supporting its pub customers with a promotional campaign to help get people through the doors and drive cask ale sales in the notoriously quiet start to the year. Aptly named TRY-ATHLON, the campaign will be running throughout January and February. It not only offers a promotional discount to publicans on… Read more »

Stoke Newington Tea House

Stoke Newington got an early Christmas present this year, in the shape of an innovative, new pub, The Stoke Newington Tea house which opened its doors on Friday 11th December. The Charles Wells site was been taken on by Yummy Pub Co. under lease who have been working with the brewery to transform it into… Read more »

McEwan’s Export launches city centre ad campaign

McEwan’s Export will be taking over Edinburgh and Glasgow city centres this festive season with a jovial outdoor advertising campaign celebrating the beer’s long heritage as a much loved brand. The bold red ads show the evolution of McEwan’s Export throughout the ages and take a fun, humorous tone fit for the sociable season. Appearing… Read more »

New licensees reveal transformation at The Swan

The Swan pub in Flitwick town centre has opened to reveal a brand new look, menu and hosts behind the bar. Steph and Tony English took on the pub in September and have been working with owners Charles Wells to transform it into a fantastic new venue for the people of Flitwick. The Swan, which… Read more »

Bombardier Burning Gold launches in can

The brewers behind legendary ale Bombardier have announced its popular golden beer, Burning Gold will soon be hitting shelves in a new can format. The move follows the ever growing popularity of golden beers, the brand’s successful new marketing campaign starring Bob Mortimer and the rebranding for Bombardier which launched earlier in the year to… Read more »

New darker bottle for Estrella Damm

Estrella Damm will be sporting a new shade as a darker glass version of the bottle hits shelves and bars this month. But this is no simple aesthetic makeover; there is science behind the bottle. The new darker glass used gives the beer 30% more protection from light exposure. This means the bottle will travel… Read more »

Triple win for Charles Wells brews

Charles Wells beers have been internationally recognised with not one, but three of their Bedfordshire brews taking home medals at the World Beer Awards. The world beer awards are a global awards programme to recognise the very best brews in a range of beer styles from across the world. At this year’s awards Charles Wells… Read more »

Bombardier launches rugby promotion

With an exciting season of rugby well underway, Bombardier beer is offering drinkers the chance to win thousands of fantastic rugby themed prizes by purchasing a pack of the beer in store or picking up a pint at their local pub. Consumers who pick up a four pack of Bombardier English cans, any bottle from… Read more »

Free pint giveaway to celebrate Young’s birthday

Young’s is celebrating its 184th birthday tomorrow (Thursday 17th September) and Charles Wells are helping Londoners get in the celebratory spirit by giving away thousands of free pints* to mark the occasion. Charles Wells brew the Young’s beer range and will be placing special Young’s free pint vouchers in City AM, Mr Hyde, Shortlist, Time… Read more »

Apostrophe Pubs to acquire third site

Apostrophe Pubs the owner of d’Parys, Bedford and the newly re-opened Merlin’s Cave, Chalfont St Giles has agreed terms to purchase The Lazy Cow, Stratford upon Avon, formerly known as Cox’s Yard. Charles Wells, the Bedford based brewer and pub operator is the long leaseholder of the site and originally converted the former timber yard… Read more »